Quantitative research methods dissertation

You can also use quantitative research to compare sub-groups of customers. For instance, if you run a local café or deli, you will probably find that you are catering to a range of different customers, all with different needs - from mums meeting for coffee to local workers popping in for a sandwich, to ethical shoppers that buy your Fairtrade products, to keen cooks looking for specialist ingredients. It’s worth using surveys to find out about your customers so that you can analyse the results of each group. Make sure you speak to a good number of each type of customer so you get the clearest view.

Quantitative research methods dissertation

quantitative research methods dissertation

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