In 2002, Dell expanded its product line to include televisions, handhelds , digital audio players, and printers . Chairman and CEO Michael Dell had repeatedly blocked President and COO Kevin Rollins 's attempt to lessen the company's heavy dependency on PCs, which Rollins wanted to fix by acquiring EMC Corporation .  In 2002, Dell started the Dell Direct Store model, opening kiosks in malls and airports in the United States to allow customers to examine products before buying them directly from the company, eventually opening 140 kiosks. 
AMREL’s fully rugged computing platforms are available as COTS, Modified COTS, and customized solutions. For off-the-shelf computers, choose from military-grade laptops, tablets, convertible tablets, in-vehicle solutions, Atom & ARM-based handhelds, as well as rack-mounted network communication pioneered the concept of combining COTS with customization, so you don’t have to sacrifice convenience to get your individual requirements met. Since AMREL customizes over 80% of our products, we have the capabilities to rapidly and economically process both low and high volume orders. We are the only computer provider who extends the manufacturer’s guarantee to customization.